web tips


The Necessity of moving with the times


Forgive me for my pop culture references with this article.  You see, Art imitates life, and as much as there are lessons in life there are endless opportunities for lessons in Art.  While watching Downton Abbey the other night there was that reference for keeping up with the times.  These people are living in the 20’s, the post war era, and they mentioned how in just 10 years how the acceptable moral standards had changed and also how their lives as aristocrats had changed.  And if they did not accept and embrace these changes they would be left behind.

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Hashtags (how many?) and Engagement


Have you noticed hashtags are now appearing on Facebook?  At this point it isn’t an integral part of Facebook and there is no need to start adding it to your business posts.  In fact, it has a slight ick factor with some Facebook users as it is not the norm.  But, what about the other social media platforms?

Its pretty simple thankfully when it comes to how many hashtags to use for optimum engagement on Twitter and Instagram.  In terms of hashtag use on Tumblr, we’ll also talk about that.Continue Reading..

The truth about image size – Facebook


Facebook suggests some things in order to have the best quality images on Facebook.  But the fact remains that Facebook still compresses images.  In order to have the best images you can, it is wise to follow some rules.

These are Facebooks recommendations to get your photos and images to display in the highest possible quality?

  • Resize your photo to one of the following supported sizes:

    Regular photos: 720px, 960px, 2048px (width)
    Cover photos: 851px by 315px
  • If you use a 2048px photo, make sure to select the High Quality option when you upload it

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Optimal post length for engagement?


Something we look at fairly regularly are things like character or word length and what is optimal for Search Engine Optimisation.  That is, what is best for getting google and other search engines to notice your content.

But what is also important is Engagement.  Particularly when it comes to your Social Media presence and marketing.  so here is a helpful chart to guide you in how many characters or words will get you noticed.  This could be by way of comments, likes, shares or weblogs, but also clicks back through to your web site from sociamedia.

Want to know the optimal video length is for say You Tube, thats also here.

Image courtesy of the Buffer blog.

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